What sort of organisation does your business want to be after Covid-19? Seumas Kerr CBE talks to Samar Héchaimé about how to fix digital transformation — and what it actually means to put people at the centre of strategic change.
Digital transformation is not a technology project. It is a human one. The question is not what systems you are implementing — it is what kind of organisation you are choosing to become.
The conversation explores why so many digital transformation programmes fail to deliver — not for lack of technology, but for lack of human centricity. When organisations begin by asking what tools to adopt rather than who they serve and why they exist, transformation becomes renovation: the same structure with new wallpaper.
The discussion draws on Samar's experience working across cultures, sectors and scales — from large institutional strategy to the design of individual services — and the consistent lesson that lasting transformation begins with the invisible voices: the users, communities and stakeholders who are rarely in the room when decisions are made, but who live with the consequences of every one of them.