trends – Samar Hechaime http://hechaime.com Change later Tue, 11 Sep 2018 13:17:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 The Middle East http://hechaime.com/2013/02/20/the-middle-east/ Wed, 20 Feb 2013 17:13:59 +0000 https://loriho.com/test7/?p=1064

Join us at the Urban Design Group event which following on from the recent issue of Urban Design on the topic, this event will look at the latest developments in urban design in the Middle East.

 

Speakers include:

  • Farnaz Arefian – academic based at UCL, topic editor of issue 124 on The Middle East and convenor of recent International Conference at UCL on Urban Change in Iran. Farnaz will provide an introduction to the event plus an overview of Iranian urbanism including its origins, the influences of culture, climate and place and the challenges of the twenty-first century global economy.

 

  • Steven Hancock & Daniel Horner, Urban Designers from Dar Al Handasah, on the experiences of working in the Middle East, drawing comparisons with the UK and Europe.

 

  • Samar Héchaimé, Lead Factorisor at Factors, discussing the human factor in design.  Samar will look at how we can redefine the design process through an understanding of human behaviour, with specific examples from the Middle Eastern context.

 

Location: The Gallery, 70 Cowcross Street, London EC1M 6EJ
Date: Tue, 26/02/2013 – 6:30pm

http://www.udg.org.uk/events/middle-east

]]> 13 things breaking through in 2013 http://hechaime.com/2013/02/04/13-things/ Mon, 04 Feb 2013 18:53:37 +0000 https://loriho.com/test7/?p=1038

read the report of the 13 trends breaking through in 2013 by Patricia Martin, including a contribution by Samar Héchaimé of factors ( see trend number 13 – cities become more human by design)

‘The 2013 report focuses on cultural trends poised to break through in the year ahead. It’s designed to inspire anyone wanting to communicate more effectively across touch points.

 

While the impact of the Internet can be felt in nearly every aspect of consumer life, our focus revolves around its impact on the fabric of society—families, communities, business, education and civic life. This report presents key trends and macro themes that reveal deeper shifts in how people are making decisions and adopting new behaviors that affect how your brand is perceived. On every page is a glimpse of the turning tides that a rising generation of digital natives portends.

 

Our research yielded 13 break-through trends that open opportunities to build stronger bonds between people and brands: customer loyalty, knowledge transfer, digital rituals, media consumption and consumer expectations around a healthy planet. LitLamp’s consulting team spoke with experts including top researchers, pollsters, designers and creative technologists to better understand the implications; their representative comments are included.

 

The report wraps up with seven clearly stated ways to use the findings to advance your brand into the future. Progressive, motivated marketers should find inspiration on every page.’

 

13ThingsBreakingThrough.htm

 

 

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